The optician based in Gelsenkirchen, Germany needed a whole new concept including CI and analysis.
Creating the whole CI including Logo Redesign, Color Concept, Fonts, Print Products
Visualising the store concept
Target group research, SWOT analysis, personas, demographic analysis
Design of the social media posts and landingpage
After
Before
New Logo.
The logo should be more modern than the previous one. Away from the glasses that every second optician uses. Focus on the iris. More modern font. The iris is also a nice design element.
